The artist lineup included B1A4, BTS, CNBLUE, G-Dragon, Girls' Generation, IU, Jung Joon-young, Spica, Teen Top, and VIXX. KCON '14 was held on August 9–10, returning for a second year to Los Angeles Memorial Sports Arena. Numbers are important but what matters more is the potential created by the event for the next five, 10 and 20 years." Shin added that the company goals were increasing the growth of products and services to the global market by expanding partnerships with Korean small and medium enterprises. Also, in a June press conference, Shin Hyung-kwan, president of CJ E&M's Mnet contents business, said, "KCON, which has been held in Abu Dhabi in March, Japan in April, and Paris early this month, is not just about making money. CJ E&M's American CEO Angela Killoren said they are more interested in the long-term goal of raising Korea's brand value than short-term gain. On June 21, 2016, Euny Hong reported in the Wall Street Journal that the North American KCONs, although very popular, were only a break-even financially. During KCON '12, Mnet Media's Ted Kim was interviewed by journalist Michael Holmes from CNN to discuss the rise of K-Pop in the United States.
KCON's initial aim was to establish an annual flagship event that would improve the experiences of American fans by providing them with an affordable way to connect with each other as well as with artists and professionals from the K-pop music industry. It was produced by Powerhouse Live, who have continued to work on KCON from 2013 to the present. KCON was first created by Koreaboo in 2012, after a partnership with CJ E&M's US-based subsidiary, Mnet America. The second season started on Octoand ended on October 25, 2020. Īn online replacement of KCON due to the ongoing COVID-19 pandemic, titled KCON:TACT, started on June 20 until Jvia YouTube, AIS Play, and Shopee. In January 2017, KCON announced that they would be hosting their first KCON Mexico at the Mexico City Arena on March 17 and 18, 2017. In 2016, KCON expanded into Abu Dhabi, United Arab Emirates and Paris, France. In 2015, KCON expanded to Japan and then quickly announced the first KCON USA on the East Coast. It was first held in Southern California in 2012 and has since expanded to ten countries as of 2022. KCON is an annual convention held in locations across the world, created by Koreaboo and organized by CJ E&M.
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