Companies are chalking out new strategies to tap the vast potential of this segment. "With health consciousness gaining momentum, demand for fruit based drinks is expected to show high growth rate, compared to carbonated beverages. At the same time, new flavours from beverage companies are also adding to the excitement among the consumers. Other players in the packaging space using PET Preform in India include Amcor and Futura.Īs business dynamics are changing rapidly customers are demanding lower weights of performs, stated Manjushree associate directorĬommenting on the scene for packaging in the beverage sector, Kedia said that as the mercury shoots up during summer, demand for cold beverages increases. The company is working to tap orders from the international arena which is expected to come through.
"The benefits of 'optimum weight for the optimum size' strategy should be passed on to the customer which will bolster mass consumption of beverages and promote growth of preform packaging industry," he added.Ĭustomers opting for PET Preform from Manjushree include Coca- Cola, PepsiCo, Bisleri and CavinKare in India. The company recommends 17grams and 25grams Preforms for 250ml and 500ml sizes. This reduction of 5 grams provides cost saving to the tune of 12% to the fruit juice manufacturers. But Manjushree offers a 39gram Preform for the same bottle. Currently in the market, a one litre bottle of mango juice packed in 44 grams Preform. The company has managed to benchmark a particular preform for each fill size. Since we have the largest capacity in India, we have served the markets both during off season and peak season which is appreciated by our customers, Ankit Kedia, associate director, Manjushree Extrusions Ltd., told F&B News. We have carved a niche in the market with production of consistent quality and timely deliveries. "Our Preforms have been a major success in the industry. Further, there is low material stress and better orientation due to improved cooling, plasticising and mixing. The extremely light split lines gives good surface on the bottles. In addition, the highly accurate thread finish helps in better closure fitting. Preforms made on Husky machines provide a uniform wall thickness along with consistent weight and dimensions. Due to lesser rejections, production outputs are better and costs lower. The company's product has a minimum blowing rejection of less than 1 per cent. These preforms are capable of retaining their thermal stability. Manjushree produces these preforms from a special grade of Resin, meant specifically for hot-fill applications. Preforms are semi-finished bottles, which are blown in either automatic or semi-automatic machines. The performance of these bottles also heavily depend on quality of preforms and resin being used. These bottles are made out of PET preforms which are hot-Fillable and made on Husky systems, which is the most advanced technology available today. The RTD (Ready-to-Drink) segment, especially mango juice, has seen tremendous growth in the country, especially in PET bottles, where the product is clearly visible and has a big advantage of being re-closable for multiple servings over other packaging formats. The company also has inked a pact with Coca-Cola to cater to their Preform requirements. Hypet model of Husky machines from Canada are installed at its Innovation Division plant at the Bommasandra Industrial Area in Bangalore. For this, the company went on to raise Rs 54 crore by way of a follow-on public issue in 2008. It has installed three Husky machines, which has helped augment its volume to 24,000 tonnes annually. Manjushree Extrusions Limited, a leading food and beverage packaging solutions provider, has gone in for capacity expansion. Manjushree Extrusions installs 3 imported Husky machines for capacity increase in PET Preform bottles You can get e-magazine links on WhatsApp.
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